Monitor the health of your brand and identify changes on your brand and competitors. Brand health tracking is a strategic tool we use to measure the health of your brand. We identify the key drivers that make a difference on your consumers’ brand choice and purchase behavior and develop marketing strategies that lead to brand development. Each brand faces different issues, which often requires customized tracking surveys.
To understand a market and identify growth opportunities, we condult Usage & Attitude studies, getting answering to questions on whom to target, with what and how. This fundamental type of study is useful for identifying the linkages among usage behaviours and opinions.
Motivated staff are the most productive staff. We conduct studies to help you find out what will get your staff motivated and as a result, get them more productive.
One of the most important things in getting consumers to try your product is to communicate the benefits your product offers. However, even if consumers are convinced that your product is right for them, there are always other forces at work preventing them from acting – e.g. concerns about taste, convenience or substantiation. This new research approach helps define your optimal communication strategy for new product launches or product restages.
Weak advertising is not only a waste of spend, it can also cause lost sales. Advertising research prevents this from happening with pre- and post-sales feedback that works to optimize messaging. Companies often test their advertising with a subset of a target market before rolling out a campaign to a broader target market.
Even if you’re not working with a multimillion-dollar advertising budget, it is wise to test your ads. Ad testing is one of the best ways to see how effective a new ad might be without blindly spending your budget or potentially offending your customers. You can use the test feedback to refine the advertisement or go in a different direction. The test provides insights to help you make informed decisions about how to best use your advertising budget.
Media exposure is not the end of your marketing and corporate communications endeavors. In fact, media exposure is just the beginning of a corporate identity building process through positive publicity. The next logical step in this process is media monitoring. It is an important process in itself, because it helps you track your media exposure money and efforts, and provide scope for an in-depth analysis of the quality of your media exposure. At QHI, we offer affordable media monitoring services in streams like TV news channels, print publications, websites/portals and blogs. With our media experts constantly monitoring and analyzing how media is portraying your business, you get the latest media updates related to your company, so that you can take swift action.