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Generate Shopper Insights & Trade Research

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QHI assists marketers and sales team to have good understanding of their shoppers. This is the moment of truth, where rubber meets the road.

In-Store Observation

Store observation is key to shopper research, as ‘what shoppers say’ is not always ‘what shoppers do’. In-store decisions are largely physiological: shoppers honestly don’t know how and why they made decisions, rather, it is driven by what they see in their trips down the aisle. Our techniques will uncover why individual consumers shop as they do across a whole range of occasions and provide you with a richer understanding of shopper behaviour and category dynamics in-store.

Exit Interviews

Exit interviews help organizations understand the reasons employees leave a company or organization and what can be done to avoid unwanted employee turnover. By getting feedback from employees after they have decided to leave an organization, human resources and business leaders can gain insights to help retain talent, prevent bad hires, improve management practices and ultimately drive organizational performance.

Shopper Insights

Unlock the moments that drive brand conversion along the purchase journey. People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to retail touchpoints. So how do you identify those precise moments along the path to purchase that have the power to influence shoppers and drive sales conversion? We help you power up your shopper marketing to create impact in the mind and in the market, and deliver extraordinary growth for your brand.

Customer Satisfaction Measurement

For most companies, customer satisfaction ratings can have powerful effects. Firstly, they help focus employees on the importance of fulfilling and exceeding customer expectations. Secondly, when satisfaction ratings dip, they warn of potential problems that can affect future revenue. A happy customer is extremely valuable to your company. Happy customers come back and make repeat purchases; they have higher customer lifetime values and are less likely to defect to competitors. On the flipside, an unhappy customer is a nightmare. They are more likely not to continue to buy from you, and even worse, they tell lots of people about their bad experience. Let's help you measure satisfaction, identify unhappy customers and find potential advocates.